Third Federal Savings And Loan CEO Sets The Customer First. Speak about your business tradition and just why an attitude that is customer-centric so essential in banking.

Marc A. Stefanski, ceo, president and president of Cleveland-based Third Federal Savings and Loan, is marking three years when you look at the CEO’s seat in 2010, that is no little feat within the banking globe.

Since becoming president and CEO associated with the cost cost cost savings and loan 1987, Stefanski has overseen Third Federal’s growth that is continual the very best mortgage loan provider in Ohio, along with its development in the Florida market. Under Mr. Stefanski’s tenure as CEO, Third Federal has maintained and enhanced its distribution and solution of cost cost savings and mortgage services and products, like the introduction of this Web as being a distribution channel for home loans, with on line now serving since the source that is largest of loan requests for the business.

Chief Executive sat down with Stefanski to speak about their three decades as CEO, what’s next for the cost savings and loan industry and exactly why it is so essential to deal with workers with respect also to constantly place the client first.

Q: speak about your business tradition and exactly why a customer-centric mindset is very important in banking.

A: We put our customers first and away strategy 2nd. Therefore, whenever we’re making decisions, it is all predicated on clients and customer care first, additionally the strategy falls into destination from then on. We base our tradition on a value system, and our values are love, trust, dedication to quality, treating each other with respect and fun that is having.

We actually artwork products and services according to those values, so we also review the individuals that really work for us—our associates—based on the way they indicate those values with each other on the job sufficient reason for clients. Therefore we don’t have product installment loans Indiana sales quotas, with no one is on payment.

Q: Why can you believe women make such great leaders in the banking area?

A: First of most, 80 per cent of our associates are ladies, therefore we depend very on ladies in our company. This times in the past to 1938 whenever my mother and father started Third Federal. They certainly were group not just in wedding, nonetheless they had been a team running a business additionally. She was intimately involved in the business, too when I was growing up, my mom was not only raising five children, but. We saw that through the i was born day. Having females perform a crucial role running a business is not a novelty it’s not uncomfortable, it’s very much a natural thing for me. All in key positions at Third Federal in fact, out of the six direct reports that I have four are women.

“I think if you discover a distinct segment with a certain service or product, you are able to outperform your big bank rivals.”

Q: What does the near future hold when it comes to cost cost savings and loan industry?

A: Here aren’t way too many savings and loans kept, most have actually transformed into banking institutions or bank charters and additionally they provide a product line that is diverse. Our manufacturer product line is simple: We just simply take cost savings through the community and provide it back away to the community with regards to of single-family, owner-occupied houses. We do 2nd mortgages, too, but our enterprize model is incredibly easy.

It’s an antique model, nonetheless it appears to be working for all of us, therefore we have finally expanded to 23 states through the internet and direct mail. It is very easy to expand without brick-and-mortar to deliver products and services throughout the country today. You have even a chance to get yourself a bad credit company company loan for a restaurant.

The online world will probably continue being a secured item within the banking industry, generally speaking, but cybersecurity is incredibly important—that’s our no. 1 priority, protecting our clients in that respect.

It once was which you knew whom your competition were—they were all neighborhood, you knew where branch areas had been, you knew who was simply regarding the loan committees as soon as they met—it was a really little, really community-based business. You don’t have that anymore. Every one of the banking institutions are regional or national, and that is our competition. We’re not small—we’re an almost $15 billion organization—but that is small when comparing to a number of the organizations that are huge here. Therefore the challenge is always to outperform those companies.

Q: Thirty years as CEO into the banking globe is a tremendously long tenure. What’s your key to success?

If you find a niche with a specific product or service, you can outperform your big bank competitors a: I think. They feature a smorgasbord of every thing, but discovering that competitive niche where you are able to outperform a superregional, nationwide or bank that is international think is key.

That’s what we’ve done at Third Federal: we now have a niche in house financing and we also feel it better than anyone else, we price better than anyone else, we can turn over a loan faster than anyone else that we do. You should be able to perform a lot better than someone else if you’re likely to be in a particular manufacturer product line or solution.

And, needless to say, employing the people that are right dealing with them well. You’re going to be able to leverage that human capital and do a much better job than some of the other companies out there that may not treat their people as well if you have good people that are dedicated and loyal.